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New name, New look
by Therese Tan
 

3 December 2009

 

The former Holiday Inn Park View, which first opened its doors in 1985, is now known as Holiday Inn Singapore Orchard City Centre – revealing a new name that better reflects its central location.

 

The 319-room hotel, which overlooks the Istana in Orchard Road, officially unveiled a S$25 million dollar refurbishment of the entire property, including guest rooms, function rooms and public areas. This refurbishment was carried out in stages over the past 15 months, undertaken by owners – The Harilela Group – in conjunction with Holiday Inn's US$1 billion global relaunch programme designed to overhaul more than 3,200 hotels under the Holiday Inn brand family worldwide.

 

Holiday Inn Singapore Orchard City Centre is one of the first Holiday Inns in South East Asia to relaunch with the new look and brand hallmarks. The hotel boasts new signage and lighting, an upgraded reception area with Holiday Inn’s unique brand scent and sound, the ‘Stay Real’ service promise that values every guest as an individual, comfortable bedding with choice of firm or soft pillows, and power showers.

 

Aron Harilela, director of the Hong Kong-based international property developer with properties in Hong Kong, the Far East, Europe and the Americas; said: "The decision to invest such a significant amount during these uncertain times was a real vote of confidence in this property, the Holiday Inn brand, and Singapore as a growing centre for business and tourism."

 

He added this refurbishment and repositioning will put them alongside top hotels in the Orchard Road area, focusing on the things that guests value most when they think about quality.

 

About Holiday Inn Relaunch

 

Holiday Inn is in the midst of the biggest relaunch in hospitality history creating a more contemporary brand image including a new logo, and driving consistency in all 3,296 Holiday Inn brand family hotels around the world. With over 1,400 hotels already relaunched worldwide, the completion of the relaunch of the global estate is expected to be completed in 2010.

 


For More Info
Holiday Inn Singapore Orchard City Centre
Tel: 6733 8333
www.ihg.com

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